Wednesday, April 07, 2010

Different Ads

Currently Verizon is running Droid ads fairly often and Apple is running IPhone ads. I noticed a big difference between them. The current IPhone ad has someone deciding to buy the album she is listening to. While she is doing that through her IPhone, it tells her that the group is giving a local concert so she also buys tickets for that. There are a couple of Droid ads but they center around all of the things you can search for with your Droid. Do you see the difference? The IPhone ad is about the things that you can buy with your phone and the Droid ad is about things you can do with your phone.

This isn't surprising. Apple has redefined itself as a company that sells content. Google is still a search company.

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