Before it premiered, I predicted that Snakes on a Plane would be number eight in its second week. AP has it at six. Yahoo has it at nine. I'll average them together and claim victory.
I suspect that a couple of things hurt it. One is that people were expecting Samuel L. Jackson to spend the movie running around the plane killing snakes, possibly with his bare hands. He doesn't.
Then there is the "ick factor". Lots of people, especially women, will not go near a movie with snakes.
On the other hand, this does not prove anything about Internet buzz. Granted both Snakes and Howard Dean fizzled but Blair Witch was a huge hit based on an Internet campaign.
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